The world’s leading CAM developer, Vero Software, has appointed a Country Manager for India as part of its long-term CAD/CAM commitment to the sub continent’s manufacturing industry.

      As a supporter of the Make In India campaign, launched by Prime Minister Modi two years ago, Vero’s EMEA Regional Director Simon Lee says: “The Indian manufacturing market is a very exciting place at the moment, and we’re extending our investment and product development to serve manufacturers across all industrial sectors.”

        Sandeep Srivastava has now been appointed Country Manager and will take responsibility for all Vero’s software solutions in India, along with managing the company’s local profitability. With around 20 years experience in the CAD/CAM/CAE industry, his background shows emphasis on automotive and manufacturing throughout South Asia, and he has been successful in driving sales growth through a variety of innovative ideas and providing additional value to customers.

CIMdata’s 2016 market analysis report confirms Vero as “the world’s number one CAM-focused software business” – having more than double the number of installed software licences of any other software vendor. Sandeep says: “I’ll be looking to improve Vero’s brand value in India to reflect that, and to consolidate our position here, through our investment in long-term product development, which will assist manufacturers in taking their businesses to the next level.”

           And Simon Lee says: “Sandeep is extremely comfortable in the manufacturing environment where new technology, productivity enhancement and ROI are all major factors in purchasing decisions. His expertise in successful channel and business management, along with marketing and brand awareness, coupled with managing major accounts, will help to build and develop our presence in this rapidly growing market, further cementing our links with the Make In India campaign.”